12 Tools for Telegram Mini App Marketing Success

Telegram Mini Apps are transforming how businesses connect with over 1 billion users. To succeed in this competitive space, you need the right tools for user acquisition, engagement, performance tracking, and community building. Here’s a quick overview of 12 tools that can help you market your Telegram Mini App effectively:

• FindMini.app: Analytics and growth tools to track performance and promote your app.
• Telemetree: Advanced analytics for user behavior, revenue tracking, and retention.
• Telegram Ads Platform: Targeted advertising to reach Telegram’s massive audience.
• Community Apps: Tools like Combot for moderation, engagement, and analytics.
• Monetag: Monetization platform with multiple ad integration options.
• TappAds: CPA network for rewarded video and banner ads.
• PropellerAds: High-performance ad network with global reach.
• Bot API Tools: Automation features to enhance user experiences and simplify tasks.
• Tonstarter: Launchpad for funding and promoting TON-based Mini Apps.
• Support Bot Solutions: Automate customer service with 24/7 bots.
• User Survey Tools: Gather feedback to improve your app and marketing efforts.
• Telegram Wallet: Integrated payment solution for seamless transactions.

These tools cover everything from analytics to monetization, helping you attract, engage, and retain users while maximizing revenue.

Quick Comparison:

These tools work together to create a complete marketing ecosystem, helping you stand out in the growing Telegram Mini App market.

How to Monetize Your Telegram Mini App Using Monetag

1. FindMini.app

FindMini.app is a platform built to provide analytics and growth tools for Telegram Mini Apps. It helps developers track app performance and improve visibility using key metrics and promotional features.

The dashboard offers insights into essential performance indicators:

In addition to analytics, FindMini.app includes promotional tools to increase app visibility. For example, premium section placement costs $200 per week (payable in TON or USDT) and can significantly boost discovery.

The platform’s directory, featuring over 3,900 mini apps, offers opportunities for:

• Market Research: Understand trends in your app category
• Competitive Analysis: Track growth and engagement of similar apps
• User Acquisition: Use promotion tools to attract more users
• Performance Tracking: Make decisions based on detailed analytics

For developers focused on organic growth, FindMini.app’s categorization system is a game-changer. Apps that perform well can gain exposure in sections like top-grossing, most popular, or fastest-growing apps.

Here are some tips to get the most out of FindMini.app:

• Check your metrics daily to spot trends early
• Plan promotions during high-traffic times
• Place your app in the most relevant categories for better visibility

FindMini.app equips developers with the tools they need to succeed in Telegram Mini App marketing, helping drive user acquisition and engagement.

2. Telemetree

Telemetree is an analytics platform designed for Telegram Mini Apps and bots, offering flexible pricing to suit a variety of project requirements.

Here are the platform’s pricing tiers:

Telemetree tracks key metrics across several areas:

• Revenue Tracking: Keep an eye on Telegram Stars earnings and TonConnect purchases.
• User Behavior: Understand how users engage and interact with your app.
• Campaign Performance: Use UTM tracking to assess and refine marketing efforts.
• Blockchain Activity: Automatically monitor onchain transactions.

The platform’s Retention API has shown impressive results, with apps using it achieving up to a 300% boost in their 30-day retention rates [1].

“Telemetree helped us reach the top 15% of our customers in minutes - this has helped us significantly optimize marketing costs. Great product, great team!” - Vlad, CEO, EVAA lending protocol [1]

Telemetree also supports seamless integration with both JavaScript and Python SDKs. The JavaScript SDK works with standard JavaScript setups, while the Python SDK handles backend event tracking. For those using @tonconnect/ui or @tonconnect/ui-react, the platform automatically captures onchain events, so no manual setup is needed.

An AI assistant is included to simplify data analysis. It transforms complex data into clear, actionable insights - no SQL required - helping teams make quick, informed decisions to improve campaigns and engagement strategies.

3. Telegram Ads Platform

In addition to analytics tools, Telegram Ads is a powerful way to boost your Mini App’s visibility. This advertising platform provides targeted options that align with your Mini App’s growth goals.

The Telegram Ads Platform specifically promotes TON projects and Mini Apps within Telegram. With over 1 billion monthly users generating 1 trillion views in public broadcast channels [2], it offers a massive audience.

Advertisers can place sponsored messages in public channels with at least 1,000 subscribers [3]. Here’s a breakdown of its key features:

To get the most out of your campaigns, focus on these strategies:

• Target channels with highly engaged audiences.
• Write short, impactful messages that highlight your Mini App’s benefits.
• Use the “Create similar ad” feature to test multiple versions and refine your approach.

Unlike traditional ads, Telegram Ads relies on contextual targeting rather than personal data [2], ensuring your ads are shown in relevant channels.

“Anyone can display ads in specific Telegram broadcast channels - using this platform.” - Telegram Ads [2]

Make sure your Mini App’s channel or bot aligns with the language and tone of your ad. The platform also provides a status tracking system to monitor your campaign stages (Stopped, In Review, Declined, Active, On Hold) [3].

4. Community App

Analytics and advertising help bring users in, but Community Apps are all about keeping them engaged over the long haul. These tools are designed to manage user interactions, collect feedback, and build loyalty. Below are some of the key features to look for in a Community App.

Take Combot as an example. It’s used by 190,000 active Telegram groups, manages 16 million active users, and handles 40 million messages daily [4].

Key Features of a Community App

Tips for Maximizing Community Impact

• Develop an Insider Community: Give select members early access to features to create a sense of exclusivity.
• Use Interactive Features: Take advantage of built-in tools like polls, Q&As, and challenges to keep the community lively.
• Create Feedback Loops: Actively gather user feedback and show that their input shapes decisions.

A well-run community does more than retain users - it turns them into advocates. Offer perks like exclusive content, early access to new features, or rewards for meaningful contributions to keep members engaged and loyal.

“Unleash the potential of group chats with Combot.” - Combot [4]

5. Monetag

Monetag is a monetization platform designed for Telegram Mini Apps, collaborating with over 4,000 advertisers and brands globally. So far, it has successfully monetized more than 500 mini apps using various integration methods.

Integration Options and Features

Revenue Optimization Tools

Monetag’s MultiTag technology can boost revenue by up to 53% [5]. Its Rewarded Interstitial ad format is tailored for Telegram, blending seamlessly with the platform by mimicking regular messages while offering user rewards.

Some standout features include:

• Guaranteed 100% fill rate to monetize your entire audience [7]
• Weekly payouts in USD via multiple payment options
• Access to advertisers from a variety of industries
• Rigorous advertiser verification through KYC processes

Publishers have shared their success stories with Monetag, highlighting its impact.

Real Publisher Experiences

“I tried many monetization platforms, but Monetag changed everything. Their service and support consistently delivered effective solutions. Monetag is the best I’ve used!” [5]

Industry Reach

Monetag offers quality ads across a wide range of industries, such as:

• Investment & Trading
• Licensed iGaming brands
• Financial Services
• Mobile Applications
• E-commerce
• Utilities & Software

Interestingly, 80% of Monetag’s ad inventory comes from Web2 businesses outside the Telegram ecosystem [6], opening up broader revenue opportunities for publishers. For those with larger audiences, Monetag provides a priority program with extra perks.

“Monetag has many advantages over similar platforms. Monetag has wonderful monetization solutions and the highest CPM rates for all publishers. Also, a useful dashboard, fast live support, and multiple payment methods. Their fast payments once a week and referral program are awesome!” - Tural Abiyev, Affiliate Manager [5]

6. TappAds

TappAds is a CPA network designed to help boost user acquisition and engagement within Telegram Mini Apps.

Integration Options

TappAds offers two simple ways to integrate:

• NPM Installation: Perfect for developers working in Node.js environments.
• CDN Integration: A quick setup option that doesn’t require package management.

Let’s look at the main ad formats TappAds supports to make your campaigns more effective.

Ad Formats and Features

TappAds supports two key ad formats for Telegram:

Advanced Event Tracking

TappAds also offers detailed tracking features. These include monitoring:

• When ads are opened
• When ads are closed
• Reward distribution
• Any errors during ad operations

Performance Insights

RichAds data highlights that “The ads in Telegram Mini Applications are a new and very promising ad format, providing a higher response rate from messenger users” [8]. These ads reportedly reach over 90 million active users worldwide, performing especially well with traffic from clicker and casual games.

Resource Management

TappAds gives developers control over ad scheduling, automatic removal of outdated ads, and the ability to trigger custom callbacks. These tools make it easier to integrate TappAds into your Telegram Mini App marketing strategy.

7. PropellerAds

PropellerAds introduced its Telegram Ads platform in 2024, delivering an impressive 100 million daily impressions for Telegram campaigns and 13 billion global impressions across more than 195 regions [9]. These features make it a strong option for advertisers.

Performance Metrics

Telegram campaigns on PropellerAds achieve exceptional results, with click-through and conversion rates up to 10–20 times higher than standard display ads [10].

Geographic Reach

PropellerAds provides extensive coverage, reaching key markets with millions of daily impressions [10]:

Advanced Targeting Options

PropellerAds offers a range of targeting features to help you reach the right audience:

• Select platforms and operating systems
• Target by browser and language
• Filter by connection type
• Include or exclude specific zones
• Focus on specific geographic regions

Ad Format Choices

Advertisers can choose from multiple ad formats, including native banners, display banners, interstitial ads, and video ads, ensuring campaigns meet their specific goals.

Industry Highlights

PropellerAds performs exceptionally well in sectors like iGaming, Telegram apps, gaming, finance, and media. Their CPA Goal tool and AI-powered creatives simplify campaign testing and improve optimization [10].

8. Bot API Tools

Telegram’s Bot API brings automation to Mini App marketing, creating better user experiences and simplifying marketing tasks.

With version 8.0, new features have been introduced, giving developers more tools to create engaging Mini App experiences.

Key Marketing Features

The updated Bot API includes several features aimed at improving marketing:

Advanced Engagement Tools

Mini Apps can now use device motion data to create interactive, immersive experiences while enhancing productivity.

Monetization Options

The introduction of Telegram Stars allows developers to monetize Mini Apps through paid subscriptions. This feature supports multiple subscription tiers, offering different levels of content and features [11].

Performance Improvements

Developers can access essential device hardware details, enabling them to fine-tune Mini App performance based on specific devices [11].

Enhanced User Experience

Customization options include personalized icons, color themes, and emoji status prompts. These features help boost user interaction and strengthen brand loyalty [11].

With over 10 million bots on Telegram, the Bot API plays a major role in attracting and retaining users [12].

9. Tonstarter

Tonstarter is the first launchpad designed specifically for the TON ecosystem, helping Telegram Mini Apps secure funding and gain visibility [13]. It creates a decentralized and straightforward environment for developers to raise capital and grow their projects.

Platform Capabilities

Tonstarter focuses on three main areas to support marketing efforts:

These features cater to a wide range of projects, such as:

• DeFi Applications
• Non-custodial Wallets
• Gaming Solutions
• Metaverse Projects [13]

Marketing Impact

Key Metrics:

• Capital Raised: $1.50M (as of March 2023) [13]
• Community Size: 1,242,933 Telegram channel subscribers [14]

Developer Benefits

Tonstarter offers developers a user-friendly platform to showcase their projects effectively. Its official Telegram channel focuses on “Connecting investors and project teams in a way that benefits everyone” [14]. Additionally, the First Stage Labs’ incubation program [13] provides expert guidance to refine projects, craft marketing strategies, and engage users more effectively.

10. Support Bot Solutions

Support bots play a crucial role in Telegram Mini App marketing by automating customer service and improving user engagement. For instance, SuchChat boasts 99.99% uptime and is implemented across over 37,000 bots [15].

While tools like analytics and ad platforms help attract users, support bots ensure they stay engaged by addressing customer concerns 24/7.

Key Features and Their Impact

Support bots seamlessly integrate with Telegram Mini App marketing tools, ensuring your customer service is always responsive and reliable.

How to Set Up a Support Bot

You can create professional support bots without needing any coding skills. Here’s how:

• Bot Registration: Personalize your bot with your branding.
• Knowledge Base Setup: Add commands and buttons for instant answers.
• Team Configuration: Assign team members and define response protocols.

This simple process ensures your bot is ready to meet customer needs efficiently. Many businesses have already seen success with this approach.

Real-World Feedback

“SuchChat is a brilliant tool, it makes me feel like we have an employee helping us out. I would highly recommend it to anyone” [15].

Advanced Features

Take your support bot to the next level with GPT integrations for automated responses. For more complex issues, the bot can escalate queries to human agents. To get the best results, focus on Telegram-specific solutions rather than general helpdesk tools. Dedicated platforms often work better with Telegram’s unique features [16].

“The experience with SuchChat has been amazing. It is very easy to communicate with our clients and answer their queries. We highly recommend SuchChat” [15].

11. User Survey Tools

User survey tools are a critical part of your marketing arsenal for Telegram Mini Apps. They help collect valuable feedback to guide development and marketing efforts.

Key Features for Better Surveys

Results That Speak Volumes

Companies using these tools have seen impressive outcomes, including a 96% boost in brand engagement, 95% faster data collection, and 87% better customer insights [17].

Tips for Getting the Most Out of Surveys

“We need to know that we’re building the right things for real problems.” - Chase Clark, Senior UX Researcher at Calm [17]

Here are a few ways to make your surveys more effective:

• Focus on Engagement: Design surveys that match your Mini App’s branding but remain simple and easy to complete.
• Time It Right: Send surveys at moments that matter, like after a user tries a feature or completes a transaction.
• Connect the Dots: Link survey results to your analytics tools to build a more detailed picture of your users.

Advanced Survey Strategies

Take your surveys to the next level with these techniques:

• Add video content to grab attention and clarify questions.
• Use conditional logic to tailor questions based on previous answers.
• Keep surveys short and to the point to respect users’ time.

Tracking Success

Incorporating survey insights into your marketing plan can drive ongoing growth. Keep an eye on these key metrics to measure how well your surveys are working:

• Response rates
• Time taken to complete surveys
• User satisfaction scores
• How often feedback leads to actionable changes

12. Telegram Wallet

Telegram Wallet is an integrated payment solution within the Telegram platform, allowing users to handle both cryptocurrency and traditional transactions efficiently.

Payment Processing Capabilities

Zero-Commission Payments

Telegram Wallet stands out with its zero-commission policy. While payment providers like Stripe charge standard fees (e.g., 2.9% + $0.30 per successful card transaction in the US), Telegram itself does not impose additional charges on transactions [19].

Broad Global Reach

The platform’s payment system operates in over 200 countries through partnerships with more than 20 payment providers [19]. These capabilities enable Mini App marketers to:

• Reach diverse international markets
• Accept payments in various currencies
• Expand operations across regions with ease

This global infrastructure makes Telegram Wallet an excellent choice for integrating payment solutions into your app’s revenue strategy.

“Telegram Bot Payments are a free and open platform that allows sellers to accept payments for goods and services from Telegram users. Telegram doesn’t collect payment information and takes no commission.” - Telegram Bot Payments API [19]

Tools for Enhanced Marketing

Telegram Wallet includes several advanced features to boost user engagement and streamline processes:

• TON Space Integration: Lets users manage Toncoin, collectibles, and jettons [18].
• Order Statistics: Provides tools to track transaction data and analyze user behavior [20].
• Automated Withdrawals: Simplifies the process of accessing earned funds [20].

Security and Compliance

To maintain user trust and meet legal standards, ensure your app includes clear /terms and /support commands while providing transparent payment details. These features align with Telegram’s broader marketing tools to support your Mini App’s success.

Conclusion

This section ties together how the tools discussed earlier can work in harmony to achieve success in Telegram Mini App marketing.

Using these 12 tools can significantly improve visibility, engagement, and revenue, making them essential for growth.

How the Tools Work Together

These tools cover several critical aspects:

• Analytics and discovery: Tools like FindMini.app and Telemetree help you analyze and uncover opportunities.
• User acquisition: The Telegram Ads Platform and ad networks bring in new users effectively.
• Revenue generation: Monetag and Telegram Wallet simplify earning through the platform.
• Community engagement: Support bots and survey tools keep your users involved and heard.
• Automation for growth: Bot API Tools streamline repetitive tasks, saving time and effort.

Putting It All Into Action

FindMini.app’s directory enables smarter marketing decisions, while the other tools ensure efficient operations in acquiring users, engaging them, and monetizing your app.

Creating a Synergized Ecosystem

When these tools are used together, they create a seamless system. Analytics guide advertising strategies, engagement tools strengthen communities, and payment systems ensure smooth monetization. This combination not only solves current challenges but also opens doors to future opportunities.

Looking Ahead

These tools lay the groundwork for long-term success with Telegram Mini Apps. Developers can use them to navigate the competitive landscape, promote their apps, and keep users engaged effectively [21].